Coachella is my weekend of fun every year; as I am a bit of a homebody, this is the one time I will brave the crowds to go listen to some amazing music I’d never get to see otherwise (the xx?!) with some people I’d see just as rarely. With over 70,000 people entering the festival every day, Goldenvoice, the company behind Coachella, has begun implementing more and more measurements over the years to prevent excessive amounts of waste. Here are just a few of the installments I think are cool, creative, and most importantly- effective.
Eco- friendly and fun
Coachella teamed up with an awesome company called Prints on Wood (POW) to deliver these awesome, custom signs. The above board are posted at the entrance of Coachella and the set times posted at each stage were also posted on wood this year. The coolest part about this venture is that Prints on wood is not only powered by solar panels, but donates $1 per order to the Plant a Billion Trees charity by The Nature Conservancy. One dollar = One tree.
Save gas. Get rewards. That is how this eco- friendly system works. If attendees carpool to the festival and decorate their windows, they enter to win a chance at prizes as small as $50 and as large as lifetime VIP passes. The competition really only requires an 8×12 piece of paper in your back window, but of course those who stand out have a larger chance. While I have never tried it out before, I am already plotting my decorations for next year, so competition beware.
10 for 1
An amount upwards of 70,000 empty water bottles would need to be recycled every day if every attendee drank just one bottle of water a day. When attendees turn in 1 empty water bottles, Coachella will give them 1 full one back- and let me tell you, there are empty water bottles EVERYWHERE. This helps ensure that those water bottles don’t end up in what is lovingly labeled the “Landfill” bin in between the recycle and compost bins. There was also a “Recyclosarous Rex” installment; a huge dinosaur that periodically spit out water bottles for those on the hunt for their 10th bottle.
Some of Coachella’s other sustainability efforts included an “Energy Playground” where monkeying around produced energy, their on- going Global Inheritence project, and booths dedicated to water conservation education. You can learn more about them at the Coachella Sustainability Website. Rock on, Vavas!